The Complete Guide to LinkedIn Image Sizes

First impressions on LinkedIn happen in milliseconds. Whether a potential client is scanning your personal profile, a hiring manager is evaluating your company page, or your target audience is scrolling through a crowded feed, visuals dictate whether they stop or keep scrolling.

Uploading low-resolution or awkwardly cropped images instantly breaks trust and hurts your reach. Because LinkedIn automatically compresses and crops assets differently across desktop and mobile devices, nailing your dimensions from the start is essential.

1. Personal Profile Images

Your personal profile is your digital storefront. Getting these two core dimensions right ensures you look sharp and professional everywhere you appear.

• Profile Photo:
  • Dimensions: 400 x 400 pixels (minimum 300 x 300 pixels)
  • Aspect Ratio: 1:1 (Square, cropped into a circle)
  • Max File Size: 8 MB
  • Pro Tip: Keep your face centered with roughly 60% facial coverage. Avoid tight corner elements since LinkedIn’s circular frame lops off the outer edges.
• Background Banner:
  • Dimensions: 1584 x 396 pixels
  • Aspect Ratio: 4:1 (Landscape)
  • Max File Size: 8 MB
  • Pro Tip: Watch out for mobile cropping! While desktop screens display the entire banner, mobile apps crop the outer edges. Keep your text, logos, and critical branding within a centered 1200 x 300 pixel safe zone.

2. Company Page Assets

Building brand authority requires crisp organization assets for your corporate or creator page.

• Company Logo:
  • Dimensions: 300 x 300 pixels (or 400 x 400 pixels)
  • Aspect Ratio: 1:1 (Square)
  • File Format: PNG with a transparent background works best.
• Company Cover Photo:
  • Dimensions: 1128 x 191 pixels
  • Aspect Ratio: ~6:1 (Ultra-wide landscape)
  • Pro Tip: Much like personal banners, mobile displays pinch company covers toward the center. Center your core message to prevent awkward cutoffs.

3. Feed Post Images

With the majority of LinkedIn traffic originating from mobile phones, feed layout optimization can make or break your content’s engagement rate.

• Landscape Posts:
  • Dimensions: 1200 x 627 pixels (1.91:1 ratio)
  • Best For: Link previews, press announcements, and automated website shares.
• Square Posts:
  • Dimensions: 1080 x 1080 pixels (or 1200 x 1200 pixels; 1:1 ratio)
  • Best For: Infographics, quote cards, and cross-platform consistency. Square posts take up more vertical real estate than landscape templates.
• Portrait / Vertical Posts:
  • Dimensions: 1080 x 1350 pixels (or 1200 x 1500 pixels; 4:5 ratio)
  • Best For: Maximizing mobile engagement. Portrait images dominate mobile feeds, commanding attention and boosting dwell time.

4. Carousels, Documents, and Articles

If you love sharing multi-slide educational guides or long-form thought leadership, use these precise targets:

• Carousel / Document Slides: Design your PDF or presentation slides at 1080 x 1080 pixels (Square) or 1080 x 1350 pixels (Portrait). Keeping a consistent aspect ratio ensures your text doesn’t warp when users swipe through on mobile or desktop.
• Article Cover Images: Set your featured header images to 1200 x 627 pixels to match the landscape preview standard.

Quick Reference Cheat Sheet

| Asset Type | Optimal Dimensions | Aspect Ratio | Max File Size |
| :— | :— | :— | :— |
| Profile Photo | 400 x 400 px | 1:1 | 8 MB |
| Profile Banner | 1584 x 396 px | 4:1 | 8 MB |
| Company Logo | 300 x 300 px | 1:1 | 4 MB |
| Company Cover | 1128 x 191 px | ~6:1 | 4 MB |
| Landscape Post | 1200 x 627 px | 1.91:1 | 5 MB |
| Square Post | 1080 x 1080 px | 1:1 | 5 MB |
| Portrait Post | 1080 x 1350 px | 4:5 | 5 MB |
| Carousel Slide | 1080 x 1080 px | 1:1 | 10 MB per slide |

Pro Tips for Crisp Uploads

1. Choose the Right Format: Use PNG for graphics, illustrations, and text-heavy banners to prevent pixelation. Use JPEG for photographs to keep file sizes manageable without losing quality.
2. Avoid Sub-Minimum Uploads: Never upload images smaller than the recommended dimensions. Forcing LinkedIn to stretch a tiny graphic results in automatic, blurry upscaling.
3. Test on Mobile: Always preview your profile, company page, or scheduled posts on a smartphone before finalizing. Catching a cropped-out logo or unreadable text header beforehand preserves your professional edge.